Read Your Indulgence

Westin Partners with United on In-Flight Heavenly Bed

August 19, 2008

Starting this month, all first- and business-class customers who fly United’s p.s. service will experience a new level of comfort with the Westin Heavenly Bed products and signature amenities. The partnership between Westin Hotels & Resorts and United Airlines marks the first time that hotel-branded bedding and amenities have taken to the sky on a U.S. airline.

Last month, the companies also unveiled Westin Renewal Lounges inside Red Carpet Clubs in New York JFK, Los Angeles and San Francisco. United’s first and business class p.s. service between New York and California now features custom oversized Heavenly blankets and pillows inspired by the Westin Heavenly Bed. Travelers will also be treated to refreshing White Tea scented towelettes and mints, and custom video and music on United’s personal media players.Through a partnership with video production company Blue Marvel, Westin Hotels has created signature video content featuring nature scenes from across the world; meanwhile, music selections from the brand’s customized playlists include songs featured in Westin lobbies worldwide.

To complete the sensory in-flight experience, United will serve a specialty cocktail inspired by the groundbreaking Westin SuperFoods program. A new cocktail will be unveiled each season, and all will be served on a brain-teaser coaster, giving customers a chance to practice the Westin brand’s expert-developed, whole-body approach to wellness. United passengers will also be able to browse the Westin brand’s Heavenly product line by taking advantage of in-seatback retail catalogs; those looking to take the Heavenly Bed home can redeem a special free-robe offer available to United’s passengers only.
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