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W Paris — Opera Hotel to Mark Brand’s Debut in France www.SteeleTravelBlog.com

December 15, 2011

The coming W Paris — Opera Hotel represents a new style for hotels in the City of Light. W Hotels Worldwide will mark its debut in France on Feb. 14 with the opening of W Paris — OpÈra hotel. Owned by Barcelona-based Meridia Capital, the hotel is set inside an elegant 1870s Haussman-era heritage building.

Situated across the street from the OpÈra Garnier, W Paris — OpÈra was conceptualized to create a dynamic dialogue between the historic faÁade of the building, Paris as the City of Light, and W’s DNA by infusing a sense of energy into the quintessential Parisian neighborhood. This approach results in a stimulating fusion of New York’s dynamism and its never-ending energy with the sophistication and culture of Paris.

The hotel design revolves around an oversized backlit digital undulating wall that defines the central core of the building and weaves through the public and private spaces. The “spark” will appear as a dotted pattern that forms abstract clouds. This wall will be set at various tempos to create different moods to match the season, event, time of day, and location within the hotel, bringing the historic building to life with a glowing vibrancy. The elevators, DJ booth and staircases will be cloaked in red to give the illusion of being inside an epicenter of energy.

Historic features of the 19th century building, such as ornamented columns, vaulted ceilings, marble staircases and fireplaces, have been partially restored, celebrated and often juxtaposed against contemporary elements. The original stained-glass windows and mosaic flooring on the second floor will be protected to reflect the building’s heritage.

          The five-story hotel will have 91 stylish guest rooms, including 20 suites and two Extreme WOW Suites (W’s interpretation of the Presidential Suite). With soaring ceilings up to three and a half meters in height, the guest rooms and suites offer a contemporary, spacious design and stunning views of OpÈra Garnier and the Parisian streets. For more information, call 011 33 (0)1 44 77 10 68.

Steele Luxury Travel
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