On track to reach more than 50 hotels by the end of 2012, W Hotels will, this year, open W Taipei (Feb. 14); W London-Leicester Square (Feb. 14); W St. Petersburg (March); W Retreat & Spa Bali-Seminyak (March); W Paris-Opéra (December); and W Guangzhou (December). W has recently launched the Global Glam collection of exclusive designer fashion and accessories. W Hotels is using fashion to communicate its global growth. This week, during Mercedes-Benz Fashion Week in New York, W will launch the fourth season of the Global Glam collection, reflecting the designs of W Taipei (opening Feb. 14), W Austin (opened December 2010) and W Mexico City (undergoing renovation).
In 2010, W Hotels had an exciting presence at key international design weeks, kicking the year off by announcing a partnership with Design Miami/Basel, the most prominent and substantive forum for international design. The new alliance began at Salone del Mobile in Milan in April, when Design Miami/ Basel announced the “W Hotels Designers of the Future Award” recipients and then presented these works at various W Hotels across Europe throughout the year. The designers’ projects are also being integrated into soon-to-open W Hotels around the world. In September 2010, W was an official sponsor of Istanbul Design Week, hosting a Young Designer Competition and also displaying the innovative “W Hotels Designers of the Future” works within W Istanbul. Closing out 2010, W Hong Kong hosted a variety of special events, dinners and presentations during Hong Kong’s annual Business of Design Week in December. For more information, visit www.whotels.starwoodhotels.com.
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