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W Hotels to Add New Dubai Property on Palm Jumeirah // www.SteeleTravelBlog.com

May 9, 2012
W Hotels Worldwide said it has signed an agreement with Al Sharq Investment LLC to introduce a new W Hotel in Dubai on the Palm Jumeirah. Set to open in 2016, W Dubai-The Palm will be located in Dubai’s most prestigious residential, leisure and tourism hub and will offer spectacular views of the island, Dubai Marina and the waters of the Arabian Gulf.

“We are proud to partner with Al Sharq Investment as we open a new W Hotel in this iconic destination in Dubai,” said Roeland Vos, president of Starwood Hotels & Resorts, Europe, Africa and Middle East. “This signing marks an important milestone in our overall growth strategy to expand the W brand in primary cities throughout the Middle East including Doha, Amman, Muscat, Abu Dhabi and Dubai.”
W Dubai-The Palm will feature 283 guest rooms, including 102 suites, five WOW suites and two Extreme WOW suites (W’s interpretation of a Presidential Suite). The hotel also will offer W exclusives, including the brand’s signature W Lounge experience (W’s transformation of the traditional lobby), a WET pool, SWEAT (W’s state-of-the-art fitness centre) and an AWAY Spa.

The hotel will feature eight contemporary dining and lounge concepts, more than 2,500 square meters of meeting and event space, and a full-service WIRED business center. These offerings will be complemented by the W brand’s signature service promise, Whatever/Whenever, providing guests whatever they want, whenever they want it.

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