Virgin Atlantic Airways has today unveiled a new aircraft livery and brand identity for the airline. The new design, which will be applied to all of the company’s 38 aircraft, signage, communications and advertising was showcased on one of Virgin Atlantic’s Boeing 747-400 aircraft G-VROC. The Virgin Atlantic name, previously on the front end of the fuselage is now emblazoned large across the whole of the aircraft in a fine custom drawn font. In addition, the undercarriage of the aircraft now features the new Virgin Atlantic logo in dark purple — making the aircraft more easily identifiable when taking off and landing. The winglets are now red with the Virgin script on the inner side, visible to passengers on board the plane. The iconic, flag carrying flying lady, who appears on all Virgin Atlantic aircraft, has undergone a subtle cosmetic makeover and enhanced detailing — now fluttering a larger Union Jack. The last time Virgin Atlantic launched a new livery and corporate identity was in 2005. For more information, visit www.virginatlantic.com.
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