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United unveils first new-look Boeing 747

February 25, 2011
By Ben Mutzabaugh, USA TODAY

Courtesy of United Airlines

United has officially unveiled its first Boeing 747-400 to be painted in the airline’s new paint scheme, which it introduced as part of its merger with Continental. The aircraft — the largest currently in United’s fleet — seats 374 passengers.


In a press release, United says that “with the first 747-400 rebranding completed, (it) now has at least one of each of its mainline fleet types painted in the new United livery. The company has completed painting 309 mainline and regional aircraft, which is more than 20% of its total fleet.”

United says “the ongoing visual rebranding of the company will accelerate in the months ahead, and customers will begin to see rebranded airport facilities and new advertising.”

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