Smirnoff has announced a pioneering new super-premium vodka Smirnoff White — available exclusively for travelers.
Global travelers should look out for special Smirnoff White pop-ups in airports around the globe where they can sample the sensationally smooth vodka and purchase a bottle to take home. The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the distinctive quality of this new vodka. A clear cut-glass base transforms into a smooth, white finish towards the neck of the bottle where the Smirnoff White logo appears, as if etched into a block of solid ice.
Steve White, global marketing director of Diageo global travel and middle east (GTME), said, “Smirnoff White is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The innovative freeze filtration process guarantees an exceptionally smooth taste which will appeal to travelers the world over.
“We’ve chosen duty free as the sole global outlet for SMIRNOFF WHITE in order to reward travelers who seek unique offerings to enhance their experiences and to serve as a memento of their travels.”
Smirnoff White is best served neat or over ice, but can also be enjoyed as part of a favorite cocktail. From this week, Smirnoff White will be rolled out to duty free stores across the globe exclusively for travelers at a recommended retail price of around $35 for 1 liter.
Steele Luxury Travel
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