By Rich Tomaselli
Virgin Atlantic today opened the doors to its brand new $4 million Clubhouse at Los Angeles International Airport, a location that overlooks the Hollywood Hills.
Located in Terminal 2 at LAX, the lounge was created by the same team – a blend of in-house designers in partnership with Slade Architecture – that designed Virgin Atlantic’s iconic Clubhouses at John F. Kennedy International Airport and Newark Liberty International Airport, albeit with a California twist.
“We’ve always been focused on offering services that are conducive to the lifestyle in Los Angeles, from being the first airline to offer limo service to launching the concepts of onboard bars and seat-back entertainment,” said Chris Rossi, Senior Vice President, Virgin Atlantic North America, in a statement. “But we’re always thinking about what more we can do to meet the needs of our customers, and are thrilled to announce the big enhancements we’ve made here this spring. In introducing our beautiful Clubhouse and brand new Dreamliner, we’re demonstrating our continued commitment to the Los Angeles market and to all of our fliers here.”
The space is designed to echo the personality of the city it calls home. Design elements are inspired by the West Coast landscape, with accents of gold to reflect that famous LA sunshine. The walls are adorned with one-of-a-kind artwork, including an installation by innovative California artist Diana Reichenbach, as well as work by up-and-coming British artists.
The Clubhouse also features an apothecary-inspired bar as well as a partnership with Hinoki & the Bird, an innovative new L.A. restaurant featuring healthy choices.
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