Envoy is picked as new name for American Eagle Airlines

American Airlines Group unveiled the new name of American Eagle Airlines on Tuesday. It will be renamed as “Envoy” this spring. Not Envoy Airlines. Envoy.
“Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own,” American Eagle president and CEO Pedro Fabregas said in the announcement.

“By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business,” Fabregas said.

More than a year ago, officials announced that it would rename the carrier, owned by American Airlines Group, because it wanted to use the American Eagle brand on all its regional flying.
In the past, American Eagle referred to American Eagle Airlines and Executive Airlines, the two regional carriers owned by American Airlines Group. Regional flying done by non-owned carriers was branded as American Connection.

But American Airlines has added American Eagle service from SkyWest and Republic Airlines in the past two years, and decided in late 2012 to rename American Eagle Airlines to something else. The Dec. 9, 2013, merger with US Airways brought two US Airways Express carriers into the family, and they’ll be rebranded as American Eagle over time.
The renamed Envoy will still fly for American Airlines under the American Eagle brand, of course, even if it isn’t American Eagle Airlines.

Here’s how AAG explained the name change in its announcement Tuesday:

” This change is being made to give the company its own distinct identity and eliminate the confusion between the company’s current name and American Eagle, the regional flying brand of American Airlines, Inc. With the formation of American Airlines Group, the 10 carriers currently providing regional service for the legacy American and US Airways networks will all eventually fly under the American Eagle brand.”

AAG said that it picked Envoy after looking at more than 1,000 names “and considering feedback from American Eagle Airlines employees. The name was chosen because Envoy is reflective of what the company does for the airlines it works with – serving as their ambassador and a representative to their customers.”

After the name change, the airplanes will be painted as American Eagle and carry an “Operated by Envoy” label.

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