By Rich Tomaselli
Delta Air Lines has announced it is teaming with noted fashion designer and “Project Runway” judge Zac Posen to design a new uniform collection for flight attendants and airport customer service agents, set to roll out in 2018.
“Through challenges and triumphs, the Delta uniform has been a source of great pride for generations of Delta people and continues to serve as a symbol of our values and the world class service for which we’re known,” Tim Mapes, Delta’s senior vice president of marketing, said in a statement.
“With Zac’s talent and expertise, and in partnership with Delta people worldwide, we look forward to creating a timeless, fashionable and functional new collection that will continue to be a point of pride and symbol of our brand for the 170 million customers who fly with us each year.”
Delta has gone down this road before. It hired another renowned fashion designer, Kate Spade, to design uniforms for the crew of its low-cost spinoff airline Song in 2003. Song didn’t sing, however, and was absorbed into Delta in 2006.
Posen will also advise on the uniform project for Delta’s ramp and ground support agents, Delta Cargo agents and Delta TechOps employees.
“I’m thrilled to partner with this classic American brand and look forward to collaborating with Delta employees to understand their wants and needs for the new collection,” Posen said in a statement.
“Together, we will bring everyday elegance and style innovation to the ground and air alike, while making employees look and feel their best.”
The new uniform program is part of a larger brand transformation for Delta.
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