ATLANTA – Delta Air Lines (NYSE:DAL) has announced elite and reward changes to both the Delta SkyMiles(r) and Northwest WorldPerks(r) programs to better align member benefits.
Beginning in 2009, the programs will offer segment qualification, currently a WorldPerks benefit, to allow members to reach elite status by flying a designated number of flight segments on either Delta or Northwest operated flights.
Beginning in 2009, the programs will offer segment qualification, currently a WorldPerks benefit, to allow members to reach elite status by flying a designated number of flight segments on either Delta or Northwest operated flights.
Additionally, SkyMiles and WorldPerks members will continue to earn a minimum of 500 Elite Qualifying Miles and base miles per flight, making Delta the only major airline to maintain this minimum for all customers.
“Delta’s merger with Northwest creates a unique opportunity to build the world’s premier loyalty program for our customers, including providing access to more frequent flyer destinations around the world and adding new benefits,” said Jeff Robertson, Delta’s vice president of Loyalty Programs. “Delta’s 2009 loyalty programs will distinguish themselves from the industry with the return of segment qualification for Delta SkyMiles members, the availability of complimentary upgrades on both airlines for SkyMiles and WorldPerks members, and valuable Elite Threshold Rewards.”
Elite status enables members to receive additional program benefits, including complimentary upgrades, mileage bonuses, priority boarding and preferred seating.
Elite status enables members to receive additional program benefits, including complimentary upgrades, mileage bonuses, priority boarding and preferred seating.
SkyMiles and WorldPerks elite members now have the ability to receive complimentary upgrades on both airlines. Complimentary upgrades are subject to availability and offered on most Delta and Northwest flights within or between the 48 contiguous United States, Alaska, Bermuda, Canada, the Caribbean, Central America, Mexico and northern South America.
SkyMiles members will qualify for Medallion® Threshold Rewards when they surpass Platinum Medallion status. As members reach designated thresholds (to be published in early 2009), they will earn additional bonus miles and/or other exclusive benefits or gifts. Northwest WorldPerks members will continue to enjoy similar Elite Extra Perks program benefits when they surpass the Platinum qualification requirements. In an effort to closely align the two loyalty programs’ benefits, Northwest WorldPerks will introduce three-tiered award availability and SkyMiles and WorldPerks members will have the ability to transfer miles between their respective accounts in early 2009.
SkyMiles members will qualify for Medallion® Threshold Rewards when they surpass Platinum Medallion status. As members reach designated thresholds (to be published in early 2009), they will earn additional bonus miles and/or other exclusive benefits or gifts. Northwest WorldPerks members will continue to enjoy similar Elite Extra Perks program benefits when they surpass the Platinum qualification requirements. In an effort to closely align the two loyalty programs’ benefits, Northwest WorldPerks will introduce three-tiered award availability and SkyMiles and WorldPerks members will have the ability to transfer miles between their respective accounts in early 2009.
Delta plans to merge both programs to create the world’s premier loyalty program in late 2009.
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