Read Your Indulgence

British Airways Launches New First Class Accommodations

February 11, 2010

Actress Rachel Weisz in the new British Airways first class suite reclined into a bed.With assistance from actress Rachel Weisz (pictured), British Airways has launched its new First Class service aboard a Boeing 777. The airline has invested £100 million in its flagship brand, drawing on its rich heritage to create an exclusive experience based on classic design and understated luxury. The new key features include a 60 percent wider bed at the shoulders; p Click for more photos ersonal wardrobe; personal electronic blinds, a first for a commercial airline; a 15-inch in-flight entertainment screen; USB port, RCA jack and noise-canceling headsets; fully integrated ambient and mood lighting; Anya Hindmarch washbag and amenities by D.R. Harris & Co.; and a leather-bound writing table.

Each individual suite has its own personal wardrobe, a leather-bound writing desk that converts into a dining table, a new 15-inch in-flight entertainment screen and a buddy seat to enable customers to dine together. The lighting and electronic blinds can be modified to reflect mood and time of day. Customers have precision control over their seat position thanks to an innovative seat control unit that replaces the switches, allowing them to activate the bed position and pneumatic panels to support the head and lumbar positions. Weisz, a British Airways frequent flyer, said, “For style, stellar service and complete luxury, it doesn’t get better than British Airways’ new First cabin.” For more information, visit www.ba.com.

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