“The relaunch of the British Airways Executive Club, which now has over 7 million members worldwide, is part of a massive £5 billion investment we are making across the whole airline on new aircraft, lounges, and technologies for our customers,” said Frank van der Post, British Airways’ managing director for brands and customer experience. “The investment in the Executive Club will result in a greater range of rewards and increased recognition for members.” Customers can join British Airways’ Executive Club for free. They then earn Avios, the airline’s new currency for frequent fliers, according to how often they fly, how far and the type of ticket held. For more information, visit www.ba.com.
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