Virgin America has begun a national multi-media “Flydealism” ad campaign based on the real movement surrounding the airline’s fiercely loyal and growing frequent flier base. The Flydealism campaign issues a rallying cry for travelers to join the movement to reinvent the domestic airline experience and ban mediocrity from the skies. The campaign was created by Virgin America’s advertising agency-of-record, the San Francisco-based Eleven Inc. The Flydealism campaign has a rolling launch, starting with print ads and web banners, followed in mid-March by bus shelters, out of home (OOH) and wild postings. In late April, the campaign will include image-driven print and OOH. The campaign is multilayered, with brand-oriented outdoor and direct online. The iconic Virgin America flag is a central element in the work, used both as a visual rallying cry and a creative signal to communicate special offers and deals to guests. The flag will be used in creative elements and in station marketing efforts. For more information, visit http://www.virginamerica.com/.
Steele Luxury Gay Travel