I Love New York New York tourism officials say the LGBT niche brings in $70 billion in tourism dollars annually. The Web site was launched as part of a larger I Love NY LGBT tourism initiative, which debuted during New York City’s Pride Parade June 30.
New York is looking to attract a higher number of travelers from the lucrative LGBT community with the launch of the I Love NY LGBT Web site.
The Web site is designed to provide users with local LGBT events and resources and includes such sections as Arts & Culture, History, Food & Drink, Shopping, Relaxation, Family Fun, Outdoor Adventure and Nightlife. It also includes a wedding guide.
“The LGBT market is of such immense value to the tourism industry, so New York is to be commended for launching this cutting-edge niche tourism initiative,” said Cristyne Nicholas, chair of the New York State Tourism Advisory Council, in a prepared statement. “Because so much of LGBT marketing can be done through free or low-cost avenues, the cost/benefit ratio on this.
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