Virgin Hotels launched its official website today, complete with an animated video that highlights how the four-star lifestyle brand courtesy of Sir Richard Branson will eliminate the usual frustrations
for travelers.
The website, www.virginhotels.com, boasts a sleek, interactive and mobile-friendly design, keeping up with the times while providing easy browsing whether you are using a desktop, smart phone or tablet.
“Our goal in the creation of Virgin Hotel’s website was to clearly differentiate the entire experience from what typical hotel websites have been offering up, while also improving upon ease of use,” said Doug Carrillo, vice president of sales & marketing for Virgin Hotels, via a press release. “Guests will no longer have to sift through unnecessary or irrelevant information. The site will show exactly what
guests want to know and helps them find it effortlessly.”
The new video illustrates the “unbrilliant” ideas of hotels that lead to frustration for travelers, and counters them with the “brilliant” ideas Virgin Hotels promotes.
Aspects of the Virgin Hotels experience include: free Wi-Fi with no bandwidth restrictions, cheaper minibar pricing, no hidden fees at checkout, a pied-a-terre style room that can be divided into two chambers (allowing for flexibility and privacy), room amenities that cater to the female business traveler and—perhaps most eye-catching—an app that controls the room environment, entertainment, service and check-in/checkout.
Steele Luxury Travel
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